Custom Logo Design

I get asked a lot why I only do custom logo designs (as opposed to pre- made)… well a few reasons. Mainly because I believe a logo should be unique to you and your business. On first contact with a client that is looking for a logo, I send them a logo checklist. The checklist asked questions that are designed to prompt you into thinking about what you really want (and need) your logo to achieve. The more information I get from you the better your logo will be. In this case more is definitely best. The idea of pre - made logos is really tempting, because during the logo design process there are always unused concepts, that will never see the light of day again. But it goes against everything I was trained to do.

I LOVE designing logos and creating brands.

Some designers have their own style and that style rubs off on their work. I have never considered myself to have a “style”. I think I have a very broad range of clients and I have been told that a lot lately from new clients that want to work with me because of my range of designs.

I design for my client and not for myself! 

Facebook - Quality Vs. Quantity

As some of you may already know – I changed my business name a few weeks ago. I was previously know as donnas | creations.

 I have had a few people ask me why I didn’t request a name change via Facebook and keep the almost 3,000 likes that I had! Well, I decided to start all over, new page, zero likes! I had a feeling over the last few months (of being donnas | creations) that I wasn’t getting the “reach” I should be getting considering all the likers that I had. And interestingly enough I was right!!

 My reach is now much higher even though my likes are much lower! I often tell people that I would rather have 100 likes from people that are genuinely interested in my work than 3000 that really don’t care!

So next time you look and compare yourself to your competitor - that has three times as many likers, just remember it’s quality over quantity!! How many of those likers are actually engaging in your page?

Better to look at how many are “talking about” the page. 

Total sucker!!

Well, we all know how much of a sucker I am for beautiful designs. But I am pretty sure it’s not just me. Surely it’s just not me?? 

I only use and buy Benefit make-up and skin care, because it looks great on my bathroom cabinet! I think it works too….I hope!

The other day I was out grocery shopping when I spotted the some beautiful packaging. It was for some green tea something or other, I loved it, I needed it. I don’t even like green tea! But I wanted it purely because it looked good! Same isle, different product - water, same same right? well... not for me... I wanted the one in the long glass tube that was 4 times the price of all the other waters! 

My point is, if your product, (or logo for that matter) looks awesome and fits your target market, then thats your 1st step to success, your product (or business) then needs to be awesome to keep people coming back. 

Surely I’m not the only one that judges the product by the packaging???

Have you ever bought something purely because it looks awesome??

use a professional...

Can you afford not to use a qualified graphic designer??
I will give you an example… what's more important to you... how many flyers you hand out? or how many sales you make? You could send out 10,000 flyers that look cheap and unprofessional and get NO orders!!… OR you could send out 1000 flyers, designed by a professional graphic designer, that look fab and get you 10 or more orders (and/or leads) See the difference?? Its all about image and good design that is pleasing to the eye and conveys a message quickly and efficiently! 
Can your business afford not to use a qualified graphic designer?

I'm a fully trained graphic designer, completed an Advanced Diploma in Advertising and Graphic Design in 2002 from Adelaide's DMIT. I have over 10 years industry experience, including work with some large national companies as their in-house graphic designer... so basically, Ive done my time and know my stuff! :)

Business cards?

Theses are my business cards

Business cards?? Whats the first thing that comes to mind? Card with some text on it?? Business cards could be so much more?? I have clients that uses there business cards as swing tags,  loyalty cards or even appointment cards. And they don’t always have to be standard rectangle, they could be sexy round cornered, slimline cards, square or even round, like mine!. These are so many options these days… what about clear plastic business cards? That’s always an option. Business cards don’t necessarily have to be for business either; they could be mummy cards, for catching up on play dates. Or Blogging cards so people can remember the name of your blog…