I’m a tradie, do I need a logo?
/Short answer is yes of course you do!
I get it, most of your work comes from referrals? Yes, but other customers still need to find you and best of all remember you. You need to be noticed and remembered.
Christie and Steve from Voltair
How can you get noticed in such a competitive market?
Having a professional logo designed is as important as the professional job you offer. You want to portray quality? You need a good quality logo and branding to help do the talking for you.
There are so many opportunities to get your logo and business name out there in a memorable way... for example, if you are a tradie that regularly does work on people’s houses, you could get FREE advertising by having your work vehicle designed with your logo and contact details so potential customers driving past remember you, team that up with some matching uniforms and you’ve got yourself a winning combination. Check out Voltair Air conditioning, their branding is on point and its consistent from their website to socials to uniforms to vehicles! And how about an A- Frame sign that you can put out the front to remind potentials what you do and who you are.
Have a strong social media presents: it’s free to set up all of the socials and free to join local Facebook groups. There is always someone needing a tradie just like you. Before and after pics are great! Everyone loves them! Take photos of the progress and behind the scenes. Make sure your branding is consistent and put your logo on all your images and post regularly. Brand recognition is so important because it’s reminder of who you are and what you do and sets you apart from your competitors.
Set up a google my business account and don’t be shy to ask customers to leave a review. This creates confidence in your workmanship, and proof of your quality work and skills.
After you have finished a job make sure to leave a quality business card or even a business card magnet, so your customers can easily remember you, use you again and refer you to their friends. Remember to be consistent and matchy matchy, it builds trust and creates pride for not just yourself but also your employees.
We have a range of tradie branding packages available to help you on the right path to branding success, designed for the busy tradie, that include:
Custom designed logo
Matching business card design
500 premium printed business cards
Social media header design
Optional extra add ons
Matching Xero or MYOB invoice header
A- frame design and printed
Custom vehicle wrap design
Interactive Email signature
Magnetic business cards
Social media templates